Based in Shanghai, the most highly developed city in China, BUTTERFLY is a high-tech enterprise engaged in R&D, manufacturing, sales and service of high quality Butterfly brand computerized embroidery machine.
Since the foundation in 1983, BUTTERFLY brand computerized embroidery machines have been creating huge value for customers in more than 80 countries. We are cooperating with over 50 international distributors who represent us to sell BUTTERFLY computerized embroidery machines throughout the world. By having authorization paper and trademark licence, we can produce OEM embroidery machines labelled with non-BUTTERFLY trademark if customers want to build up the reputation of their own brands.
All BUTTERFLY embroidery machines have been approved with international certifications, such as CE, TUV, SGS, ISO9001. With the strict quality control system, each machine undergoes a rigorous inspection and test progress before delivery, which guarantees the nice finishing, qualified mechanism and electronics, beautiful & neat embroidery, reliable performance and long durability. All you need is to select the most suitable model to meet the demand of your embroidery business.
Working with well-known logistics companies such as Maersk, MSC, Everygreen, CMA-CGM, ONE..., we are able to send our machines to all over the world in a timely and safe manner. Individual customers who have little experience in handling importation procedures could save the trouble as our clearing agents will be authorized on your behalf to manage the Customs clearance and pay local VAT/DUTY.
We treat customers the way we want to be treated. BUTTERFLY appreciates the trust and support from you. As return, good quality and timely service are what we provide.
BUTTERFLY culture is created everyday by all of the self-motivated and committed Butterfly staff. We believe in "Treat customers the way we want to be treated and provide our customers with good quality Butterfly embroidery machines that we are satisfied with." With more than 80 employees, our real power and innovation come from our people. We work together to deliver the top-quality and tailored solutions to our customers who know that they can count on us not only to be responsible, but also to work continually to create more value for their business. Each department and staff are tightly united to provide high level of quality and service.
⋅ A LEADER in QUALITY ⋅
Quality speaks the loudest, no matter how wise the sales people are.
BUTTERFLY has more than 30 years' experience in producing high quality computerized embroidery machine. We are eager to listen to our customers' ideas on how to improve the quality. Every suggestion would be seriously tested before it becomes a real improvement on our embroidery machines.
With the establishment of a strict and comprehensive quality control system, each product undergoes a rigorous inspection and test process before packaging and shipping. Our staff always adhere to the most careful inspection and quality control throughout the purchase of raw materials, semi-finished products, manufacturing, painting, assembling, packaging and container-loading.
⋅ An INNOVATOR in TECHNOLOGY ⋅
We believe in "the best selling machines may not always contain the highest technology but the machines with the excellent quality that work the best for customers".
Our understanding of "technology" does not mean something super modern/advanced nor expensive but mechanical/electronic upgrades and user-friendly improvements which makes BUTTERFLY computerized embroidery machine more reliable, durable and effective.
What's more, by understanding customers' feedback from different countries, we customize the embroidery machines to make them more suitable for local embroidery work. We have a big database of customers' expectations and daily usage of embroidery machines in most countries. No cent would be wasted to produce something garish but we would highly apply for the improvements to make better embroidery. All is based on your needs.
⋅ A REPUTATION in INTEGRITY ⋅
BUTTERFLY is committed to maintaining the highest ethical and legal standards throughout its business and producing operations. Ethics is a fundamental value for BUTTERFLY and no staff would be penalized if the business is lost as a result of honoring BUTTERFLY's standards on business integrity.
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• • Foundation & Registration
⋅ Enterprise development and memorabilia ⋅
Year 1966: The establishment of factory to produce BUTTERFLY domestic sewing machine
Year 1983: The establishment of factory to produce BUTTERFLY computerized embroidery machine
Year 1989: The birth of first BUTTERFLY brand computerized embroidery machine
Year 1992: The export license achieved to deliver machines all over the world
Year 2006: The yearly production capacity 300 sets of multi-head and 350 sets of single-head computerized embroidery machines
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⋅ Domestic and overseas registration of trademarks ⋅
Year 1966: “
” Chinese trademark registration certificate
Year 1978: “BUTTERFLY” English trademark registration certificate
Year 1980: Trade mark registration certificate in Malaysia
Year 1988: Trade mark registration certificate in USA
Year 1990: Trade mark registration certificate in Singapore, Vietnam and Cambodia
Year 1991: Trade mark registration certificate in Turkey, Lebanon, India
Year 1992: Trade mark registration certificate in Austrailia
Year 1993: Trade mark registration certificate in Argentina, Brazil, Chile, Peru.
Year 1994: Trade mark registration certificate in Morroco
Year 1996: Trade mark registration certificate in Indonesia
Year 1998: Trade mark registration certificate in Colombia, Mexico, Ecuador
Year 2002: Trade mark registration certificate in Hong Kong
Year 2003: Trade mark registration certificate in Algeria
Year 2009: Trade mark registration certificate in Chile
For more, please go to page Copyright
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⋅ Exhibition Calendar ⋅
Since 1990: China Import and Export Fair (known as Canton Fair)
Since 1996: China international sewing machinery & accessories show (known as CISMA)
Since 1997: Overseas machinery trade fairs,
"Markex Exhibition in Johannesburg/South Africa"
"Tuyap Clothing Machinery Fair in Itanbul/Turkey"
"Texprocess in Frankfurt/Germany"
"ISS in Nashville/Tennessee
"Colombiatex in Colombia"
"FEIMACO in Sau Paulo/Brazil"
"ITCE show in Cairo/Egypt"
"IGPA in Shanghai/China"
"Xpotex in Ecuador"
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Distinguished guests and friends:
When you browse BUTTERFLY's website, our friendship and cooperation have started. On our website, you can find BUTTERFLY's corporation culture and structure, products and business line, history and development, team spirits, etc. May you get all information you are expecting on our website.
The history of BUTTERFLY can be traced back to 1919, known as the oldest Chinese brand of domestic sewing machine. Since the foundation of BUTTERFLY embroidery machine department in August 1983, BUTTERFLY has been growing to be an integrated manufacturer of high quality embroidery machines and spare parts with the abundant capital capacity provided by investors. The joint efforts of all BUTTERFLY staff and the correct leadership of board members are contributing BUTTERFLY to be worldwidely known in the area of computerized embroidery machine as well.
Plentiful talent reserve is the original power of sustainable development for all corporations. BUTTERFLY constantly increases investment in human resources, recruits experienced managers with advanced experience in management and production, establishes talents bank with local universities/colleges to offer important internship positions and employment to fresh graduates.
Meanwhile, BUTTERFLY has developed the regulations of management practices so that each department clearly focuses on its work with interactive connection to other departments. No one is working alone but highly linked to others in all departments. This provides a strong guarantee for the achievements of BUTTERFLY's business goals.
Superior corporate culture enforces loyalty of employee while brand value motivates. BUTTERFLY pays extraordinary attention to culture transmission and brand construction. Everyone has the shared understanding and acknowledgement of BUTTERFLY business culture which makes us all feel proud of.
As the chairman of the board, I feel heavy burden on my shoulder. BUTTERFLY does not belong to any individual but everyone who ever made/is making efforts to louden BUTTERFLY name in the world.
Hereby, I would like to say "Thank You" to all BUTTERFLY investors/sponsors who confidently pour funds into BUTTERFLY production programs and business projects, to all BUTTERFLY board members who contribute significantly to business victories, to all BUTTERFLY staff who dedicate themselves with heart and soul. Last but not the least, I want to express my deep gratitude to all our customers/distributors who hold full assurance of BUTTERFLY. You are the people we rely on for a living.
For the purpose of realizing our more dreams and winning more battles, let's keep surpassing and going forward hand in hand and shoulder by shoulder.
• BUTTERFLY's yearly production capacity reaches 300 sets of multi-head and 350 sets of single-head computerized embroidery machines. The biggest embroidery machine we can produce has 36 heads with the customized embroidery area 2000mm for X axis and 1300mm for Y axis.
- - We reserve the right to change the specifications without prior notice.
- No design or registered trademark of BUTTERFLY products may be used without prior permission.
• Having the industrial flat wood cutting machine, BUTTERFLY does not rely on others but customize the table sizes of different embroidery areas on our own. Sea-worthy free fumigation wooden crate is produced to crate BUTTERFLY embroidery machines as consolidated cargo.
- - We reserve the right to change the specifications without prior notice.
- No design or registered trademark of BUTTERFLY products may be used without prior permission.
• Embroidery area can be customized. BUTTERFLY can make the aluminum frames of different sizes. Each frame will be not deformed/rusted in proper use as we use the aluminum of higher strength grading and coated with chromium.
- - We reserve the right to change the specifications without prior notice.
- No design or registered trademark of BUTTERFLY products may be used without prior permission.
• To meet customers' requirements of different color painting, BUTTERFLY invested in building up the painting room. Each machine is covered with putty powder before being painted to pursue the splendid and smooth surface finishing.
- - We reserve the right to change the specifications without prior notice.
- No design or registered trademark of BUTTERFLY products may be used without prior permission.
• For LCL (less than container load), the machine is packed vacuum before being fixed in a sea-worthy free-fumigation wooden crate. For FCL (full container load), the machine is packed vacuum and loaded into container. Single-head machine can be air freighted in a strong water-proof carton.
- - We reserve the right to change the specifications without prior notice.
- No design or registered trademark of BUTTERFLY products may be used without prior permission.
• BUTTERFLY has the sufficient stock of spare parts in the warehouse to provide timely backup service to our customers who urgently need replacements to fix the machines.
• Go to page ⌈Mechanical Parts⌋ ⌈Electronic Parts⌋ ⌈Circuit Boards⌋
- - We reserve the right to change the specifications without prior notice.
- No design or registered trademark of BUTTERFLY products may be used without prior permission.
